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Lift and Reseal campaign gains momentum

Lift and Reseal campaign gains momentum The Lift and Reseal initiative from tesa is picking up speed, with some of the UK's leading food manufacturers in talks with the company about the benefits of its dynamic resealing tape. Working closely with packaging and procurement specialists, the tesacohesion team, with its all-embracing approach to customer service and process improvement, has developed an efficient in-line application called Lift & Reseal, which is already being used by one of the country's foremost suppliers of snacking products.

In this example, the in-line application delivers a line of tape running from top to bottom of healthy nut and fruit snack packs, giving consumers the ability to reseal the pack for the lifetime of its contents, with approximately 20 effective resealing actions.

Peter Spencer, tesa's specialist segment manager for manufacturing, comments "Freshness through the 'life' of the product is paramount to our customers, who strive to deliver the very highest standards of healthy eating. Convenient packaging solutions have been identified as a key factor in the consumer's product selection process."
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