Redeveloped e-commerce website for adhesives, sealants and moreSil-Mid, one of Europe's leading international distributors of adhesives, sealants, lubricants and silicones, is celebrating the launch of its redeveloped global e-commerce website.
With visitors from all over the world the site is commonly the first port of call for Sil-Mid customers, so it needs to be able to meet and exceed its customer expectations. After substantial investment, two of the major changes to the website are an updated platform and design, which reflects the company's commitment to growth and continual development.
The improved platform has been created to develop its direct to customer strategy, it combines an enhanced performance with easier and quicker navigation, floating advanced search features, price breaks, one page checkout, the ability to convert quotes to orders and Q&As to produce a more robust and user-friendly experience. It has been designed to provide uncluttered content in a logical and easy to navigate way, making everything simple to find. From the home page, users have one click navigational access to every main section of the site.
Since 1980, Sil-Mid Ltd have developed exceptional relationships with their customers and the new inspirational and refreshed look and feel reflects Sil-Mid's philosophy and key attributes in support of improving their experience. These include reliability, efficiency, quality, integrity, innovation, unsurpassed customer service and commitment to delivering on time.
Andy Nickson, Sil-Mid's Managing Director, said: "We have listened to feedback from customers and have made the necessary changes. Customers asked for an easier to navigate site where products could be found a lot quicker and here it is.
"The web team have put a lot of time and effort into getting this right, working extremely hard to scope, develop and populate the site and we are all committed to ensuring it remains engaging, informative and easy to use, indeed, it is a critical part of Sil-Mid's global presence."
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