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RS Components further enhances online experience

RS Components (RS) reports that it has further enhanced the customer online experience on its website as part of its ongoing strategy to build a £1bn eCommerce business at its heart. Intuitive improvements to the interactive search functionality reduce the number of clicks customers need to perform, making it faster and easier for them to find and buy the products that they want. This will help to increase the conversion of site visits into sales.

RS says that it employed the latest customer research tools worldwide to identify the upgrades necessary to transform the customer onsite search experience.
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