The Olympic legacy - one year onA West London-based television graphics and application design firm is forecasting further growth after securing a contract worth £85,000 with a Norwegian TV station, one year after working with the BBC on the Olympic 2012 coverage.
For Mammoth Graphics the deal with the national broadcaster, TV2, to create live graphics for their weather broadcasts as well as a virtual studio, is the icing on the cake to their Olympic success: In the last year they have increased turnover to £1.1 million from £700,000 in 2009, boosted their team to thirteen employees and have upgraded to premises to over 1,000 sq ft.
UK Trade & Investment (UKTI) provided the firm with the advice they needed to help secure the TV project. Phil Long, managing director said: "UKTI put me in a position where we could compete internationally. We were planning on doing more work in Norway, and UKTI put us in direct contact with the British Embassy in Norway. We were able to access the details of the planned Media City in Bergen which will be open for business soon."
Their niche Kinetrak product, a form of live interactive graphics which enables the presenter to control on screen graphics, was developed for the BBC's Olympic coverage, and has enabled them to leverage contacts internationally. Mammoth Graphics have also worked on other popular sport programmes including Formula 1 and Tour de France, as well as entertainment shows such as Strictly Come Dancing and Big Brother.
The Olympic legacy has played an important role in providing international credibility for the company, and requests for their services have reached as a far afield as Costa Rica. Phil said: "Our Olympic portfolio gave us immediate credibility with the Norwegian TV station - we hadn't worked on weather before, but we had worked on the Olympics, and this was enough. Being involved in the London Olympics speaks volumes to clients about our ability to deliver large and high profile projects."
He concluded: "Working with UKTI has proved invaluable. The support has helped us identify and target new markets."
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