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Vipa rebrands itself as Gapp Automation to reflect offering

Gapp Automation is the new name for Vipa Ltd, reflecting the fact that the company now offers so much more than the original Vipa offering to include a complete range of automation products and services, and representing a variety of manufacturing partners. At the same time, the company has unveiled its new website, featuring its core product lines of controls, drives, visualisation, linear motion and power transmission products.

Director Peter Walker said, "As part of our ongoing company development, our management team believes it was appropriate to rebrand our company to more specifically reflect what we do. Our company name change will let us present ourselves as a fully independent automation solution supplier, with a core focus on our customers and meeting their needs.

"Over the past seven years our product portfolio has expanded to include many leading edge manufacturers from around the world. We will continue to offer the Vipa brand of products as part of our product mix, but we will now have the freedom to offer our customers the right solution, regardless of brand. This comes at a time when we have begun expanding our range in both the servo and linear motion technologies, where we are seeing significant growth."

He added: "We are very excited about the introduction of our new company name, which we believe allows us to better represent the strengths of our business. Our goal when we founded the company in 2008 was to offer our customers with high levels of technical expertise, with a clear understanding of their specific application requirements. Through our strategic alliance with our manufacturing partners, we are able to offer the right solution to enable our customers to have the competitive edge. In response to our customer demands, we continue to adopt and promote new technologies, with the overall goal of meeting their objectives."

Technical Director Jattinder Panesar added: "Our supply partners are among the market leaders in their specific fields, with a proven track record for innovation, quality and performance. Gapp Automation is able to harmonise the various technologies to allow us to offer our customers a complete solution. In addition, we are able to offer them with technical support and application expertise."

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