Accu secures stadium naming rights for football club

Accu, based in Honley near Huddersfield, has demonstrated its continued commitment to the club, which this year celebrated its 30-year anniversary, with the stadium now known asthe Accu Stadium. In 2024, Accu became the first Official Engineering Partner for Huddersfield Town Football Club.

The record multi-year sponsorship deal will run until at least 2030, marking a shared commitment by Accu to investing in Huddersfield and supporting the Club's long-term goals - both on the pitch and across the community.

More than a simple name change, the Accu Stadium reflects a shared belief in progress; a clear vision - and an eye for goals. It is a partnership that will aim to improve performance on the pitch and throughout the town.

Alastair Morris, Managing Director of Accu commented; "We're incredibly proud to align our brand with this iconic stadium and with Huddersfield Town - a club that shares our passion for innovation, local pride, and community engagement, the Accu Stadium will be more than a stadium; it will be a symbol of shared ambition and a focal point for the growth of Huddersfield."

From a start-up business in Huddersfield to a 45,000 sq ft facility in Honley, Accu has developed into a thriving local employer of over 130 people and continues to recruit as it grows rapidly. For both organisations, this long-term partnership isn't just about business - it's about giving back.

Together, Accu and Huddersfield Town will invest in the community through: education-led STEM (Science, Technology, Engineering and Maths) outreach programmes; Community development initiatives; Enhanced match day experiences and fan engagement activities.

Jake Edwards, Chief Executive Officer at HTAFC said. "This partnership isn't just about naming rights - it's about building something lasting with a company that truly believes in Huddersfield.

"This partnership not only reflects the shared ambition and values of our two organisations but also helps us invest further into the future of Huddersfield Town, both on and off the pitch.

"We also feel that Accu's vision of building a better future aligns with our ambitions as a club - both in terms of our football aspirations and our sustainability commitments. We are impressed with Accu's commitment to net zero and hope to not only join them on this journey, but to attract other like-minded sponsors and partners".

Huddersfield Town's Chief Revenue Officer Paul Reeves added, "This is a really pleasing partnership that we have seen genuinely grow over the last 12 months and develop into something that is going to be both iconic and long lasting for both organisations. To start this new era for the stadium having just completed its 30-year anniversary allows us to invest in the continued development of the building and its surrounding footprint.

The stadium's new identity will be proudly unveiled to fans ahead of the home friendly game of the 2025/26 season, when Huddersfield Town take on Lancashire opposition Burnley FC on the 26 July 2025.