Cheeseburger lessons for UK manufacturing
At a typical high street fast food restaurant chain, you’ll pay in the order of £4.50 for a decent sized cheeseburger with fries and a soft drink. My local slightly more upmarket high street eatery wanted to charge me £12.50 for much the same meal. Granted you pay a premium for an upmarket ambience, but given that fries are fries and the soft drink was straight out of a bottle, most of the product differentiation was going to have to come in the cheeseburger itself, so I was intrigued to find out what the chef would do to raise his product above the lower cost option. And ‘raise’ turned out to be bang on the money, because what really set this cheeseburger apart was its height.
