Posted to News on 28th Jul 2020, 00:00
Atkore is excited to launch its brand refresh
Atkore International, which owns Unistrut, Marco, Vergokan and Flexicon, is rebranding and updating the image of these well-known and trusted market leading brands to strengthen their association with Atkore. As a global organisation, Atkore has sales of $1.9bn with manufacturing and distribution facilities in 66 locations worldwide. This rebrand will increase customer awareness of the breadth of products and solutions Atkore can offer, showcasing the global scale and support for the cable management and cable protection systems it provides through its partners.
Paul Mildenstein, Flexicon managing director, says that the Atkore brand refresh presents a tremendous opportunity to look toward the future with the strength and equity that each of the brands bring to the Atkore family. “We are shaped by the rich heritage and proud traditions of our industry leading brands. For nearly a century, Atkore and our portfolio of brands have powered and protected the world. Our expectation is that this transformation will add uniformity and simplicity to better communicate all of the different innovative solutions we offer as a comprehensive infrastructure solutions based company.”
Over the coming months, customers will begin to see the release of newly branded materials such as literature, websites, packaging, presentations and videos which will all begin reflecting Atkore’s new streamlined brand look and feel. “What won’t change is what we are known for – our commitment to safety, quality and service,” Mildenstein concludes.
