OEM Automatic becomes new distributor for Basler products for the UK and Ireland
Basler, a leading international manufacturer of high-quality imaging components for computer vision applications, has appointed OEM Automatic as new official distribution partner for the UK and Ireland from July 2020. OEM Automatic Ltd has the capability to handle technical and commercial affairs for Basler cameras and components across this region. Customers will benefit from the modern logistics arrangements of the new partner. OEM offers distribution services with off-the-shelf availability and automated warehousing functionality.
The OEM Group is one of Europe’s leading suppliers of components for industrial automation. Operating in 13 countries with a turnover of more than €250 million, OEM Automatic has dedicated machine vision teams based in Finland, Sweden and the UK. Basler already has long-term partnerships with other OEM subsidiaries across Europe.
“We are confident that with OEM Automatic Ltd. we can further leverage our coverage in the UK market. We strongly feel that the combination of a Basler sales organization, along with OEM as a distributor provides our customers the best support and most cost effective solutions,” said John Jennings, Chief Commercial Officer, Basler AG.
“We are excited about this new co-operation with Basler. This is an important and strategic addition to our existing range of industrial automation products. We already carry approx. 8,000 product lines near Leicester including control panel products, pressure and flow instruments, motors and sensors. We will be adding substantial Basler stock to this in order to support our customers. The OEM group has worked successfully with Basler for over ten years and we look forward to extending this success to the UK and Ireland market,” commented Richard Armstrong, Managing Director, OEM Automatic Ltd.
The United Kingdom and Ireland are important business regions for Basler. With the new partnership Basler is confident to strengthen its presence in these markets.
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