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Helping London firms seize the opportunity to impress international audiences

A global audience of four billion, 120 Heads of State visiting and half a million extra visitors: these are just three of the many statistics that make The London 2012 Olympic and Paralympic Games a once in a lifetime opportunity to showcase the UK as the home of innovative companies and ideas.

The Games offer a huge stage for UK companies to show their credentials to overseas buyers, both by providing the greatest business networking event in the global calendar, and by demonstrating to those countries with international sporting events coming up, our world class ability: over 98% of all Olympic Park contracts were won by UK-based companies.  

UKTI are now working with many of these contract winning companies to turn the expertise they have acquired from working on the London 2012 Games into export capability, as well as looking at other opportunities to help the UK's SMEs win business overseas. UKTI's British Business Club,, is one of the highlights. Any company can join this free, online, one stop shop, which provides details of up to date networking events, business activity, news and details of potential partners. The aim is to boost opportunities for UK companies, who can also add their own events to this website free of charge and help them make beneficial international business connections.

One of the key aims of UKTI is to help firms emulate the success of Australian companies, which following  the Sydney Olympics, were successful in winning business across the world supplying other major international sports events - A$203 million of new projects were committed post games.

UKTI's "Host 2 Host" should help. This programme maximises the economic benefits of hosting the 2012 Games, by creating links and sharing best practice with previous and future host cities of Olympic and Paralympic Games and other major sporting events. The opportunities on these large scale international projects and contracts, from major infrastructure, manufacturing and engineering, through to big supply or value chain opportunities, could be worth trillions.

Brazil will host the FIFA World Cup in 2014, and the Olympic and Paralympic Games in 2016. Their commitment to delivering a sustainable Games with a strong focus on legacy makes their interest in London 2012 extremely high. Taking place across 12 host cities, the World Cup will need a series of new and re-developed stadia and it's estimated that between R$24 to R$33 billion will be needed to complete the multiple infrastructure projects. Russia have the 2012 Winter Olympics and the FIFA World Cup 2018 to prepare for. More than 35 billion USD will be spent on the preparations for the Olympics, which will include the construction of 12 custom-built sports venues.

The 2018 World Cup will give UK companies the chance to be involved in the construction and renovation of stadiums plus opportunities to develop the necessary hotels, railways and airports, which need to be able to host several hundred thousand expected visitors.

In Qatar investment of tens of billions of pounds will be pumped into developing its infrastructure over the next 10 years or so after its successful bid to host the World Cup in 2022, providing a real focal point for projects including rail and the New Doha Port.

UKTI are doing all they can to ensure that opportunities for business continue after London 2012. Our success in delivering for London places the UK in a strong position to capitalise on future high value sporting developments overseas. Through our global network we can help you access invaluable intelligence about these opportunities and provide support to UK businesses.
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