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Southern Manufacturing & Electronics

Farnborough, Hants(GU14 6XL)

11/02/2020 - 13/02/2020

Southern Manufacturing and Electronics is the most comprehensive annual industrial exhibition in the (more)

RS Components makes it easier to find and order products online

RS Components makes it easier to find and order products online

RS Components has made a number of important enhancements to its website to make the customer purchasing journey quicker and simpler. The upgrades, which include a redesign of the website header, facets of search and product pages, are all based on customer feedback to make it easier to find products and place orders. By helping to increase the conversion of visitors to the website, the changes are expected to drive the Group's online sales and help us on our way to achieving our medium-term target of 70% of our business to be transacted online.

A significant improvement to the RS website is the new header design, which makes it easier for customers to use the site, such as finding products, viewing new products or customer account information, as well as find the site through search engines such as Google. Another key enhancement is the redesign of product pages across the site. Larger product images, clearer pricing and stock availability, easier access to datasheets and product details, whilst providing a more intuitive filtering of search results by product attributes all combine to make it quicker and easier to find the right products and see the relevant product and pricing information to make a purchase.

Further upgrades to the website include: boosting the most popular product categories to the top of search results; the ability to create parts lists for future reference or sharing; and the ability to remember customers' details so that they can check out more efficiently with saved defaults and preferences and not have to repeatedly log in when revisiting the site.

Keith Reville, Global Marketing Director at Electrocomponents, said: "Improving our customers' online experience is fundamental to our eCommerce strategy and our goal to build a £1bn eCommerce business at the heart of the company, and these latest enhancements are another step to achieving this. We continually listen to what our customers tell us to make it easier for them to do business with us and to ensure we provide the best online experience in our sector."

 

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