Service over supply
In today's market place two of the most important criteria for a healthy business are fast paced development and competitive pricing. But how can suppliers help their customers meet these targets? Chris Lloyd, Spelsberg UK MD, explains.
Component distributors must understand that, because of the commercial pressures that their customers are under, it's their responsibility to not only supply good quality product, but also a complete service that offers advice during specification and support after the point of sale. We must be the experts in our individual areas so that the customer has the freedom to consider the bigger picture.
Spelsberg UK recognises that it can be hard to find a supplier that is able to reliably satisfy large orders on short lead times whilst also offering the facilities for one-on-one sales support and consultation during the design stages. Often the larger suppliers, who have an element of control over the manufacturing schedules of the components, are unable to offer such a personal sales service; while the local suppliers who can offer support during the design process rely on foreign manufacturers to deliver the finished product on time.
At Spelsberg we have undergone a period of investment to position ourselves so that we can meet both needs: the reliability of a major distributor and a personal service level, with product experts in every region who are able to understand a customer's design and work as a partner to specify a solution that will be right first time. Our new facilities boast three in-house CNC machines, an assembly line, a design studio and enough warehouse space to comfortably satisfy 95% of standard part orders next day.
The world is changing and component suppliers can no longer get away with simply selling product. We need to add value to our service so that our customers can continue to compete in their markets. By offering expert advice that solves problems we can help to directly reduce timescales on prototyping and get products to market more quickly and more efficiently.
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