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Advanced Engineering 2021

NEC Birmingham(B40 1NT)

03/11/2021 - 04/11/2021

Join us in our 12th and most important edition to date, as we invite engineers and management from all (more)

Simon Smith returns to Aerotech to head up new European Control Systems Division

Aerotech has welcomed the return of Simon Smith as European Manager for its newly formed Control Systems Division. Smith had previously worked for Aerotech for around nine years to 2005, with over six years as Managing Director, and left to pursue emigration to New Zealand and a senior position with Rockwell Automation NZ. As the global industrial automation manufacturers National Marketing Manager he managed its South Pacific communication program, product management and business strategies. On his return to the UK last year he worked as the European Distribution Manager for Trio Motion Technology and started the new position with Aerotech last month.

The role includes full responsibility for the European Control Systems Division which aims to promote, develop and grow the sales of Aerotech's already formidable range of rotary and linear servo motors, amplifiers and motion controls into existing and new market areas. Aerotech's planned expansion into the industrial controls arena includes a parallel initiative in USA and Asian markets and will involve the development of new products and augmentation of the competitive position and product features on existing lines.

"Simon's broad engineering and marketing experience in our traditional high precision positioning markets and his recent experience in industrial automation is the perfect starting point for the new division," said Dr. Cliff Jolliffe, Managing Director of Aerotec. "By providing our existing sales channels with more market opportunities and developing new sales channels for this important part of our product range, we hope to increase our industrial motion control sales substantially in the coming years."

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