The TR Fastenings team was delighted to be back exhibiting at Fastener Fair Global, after four years since the previous event. This is a special year for TR as it celebrates its 50th anniversary, and the whole team was there to mark the special occasion.
Its stand carried a 50th golden theme to acknowledge this major milestone and the design and layout received compliments from all the visitors. TR paid extra attention to comfort and it was designed to have dedicated seating areas which facilitated more in-depth discussions face-to-face with customers, and on numerous occasions, the team were so busy that every seat was filled.
The two large TV screens showcased how fasteners are made from wire through to the completed product, explaining the different processes including heat treatment and finishings. These videos were produced in-house for training purposes for both staff and customers and included animations illustrating where TR products are used. These created a lot of interest and are available in the media library on the TR website.
This show was very important to the whole TR team, who were keen to meet up with its 35 Master Distributors located throughout mainland Europe and thank them for their support in distributing its proprietary products including Hank self-clinch parts, plastic and rubber commodities and fasteners for plastic. There was interest shown too in TR’s recently expanded manufacturing site TR VIC in Italy.
Managing Brexit to ensure that there were no supply issues, necessitated opening a central warehouse hub in Verl, Germany. This is close to the TR Kuhlmann site, and TR Kuhlmann managing director, Peter Henning oversaw this successful project. He enhanced his sales team to manage the increased business and they continue to work with TR’s distributor team in the UK, which has long- term relationships with many of these Master Distributors.