TR Fastenings (TR), part of the Trifast group, has launched a new enriched content-led website designed for the evolving global marketplace.
This new interactive site, which is packed with enhancements throughout, represents a consolidation of the investor site and the corporate site into one new focused website. Moving to a single, digital front door allows TR to engage its investors, customers and the marketplace as a unified global company.
There are a number of new features incorporated into the site. TR has introduced enhanced content, including the product library and knowledge base which will be of particular interest to the engineering and design community providing the latest user guides, product and sector animations and a new range of fully interactive 3D models.
A bookmarking feature has also been introduced which will effectively allow a user to save pages of interest. This creates a personalised area that’s unique to them which can be quickly referenced and shared with colleagues.
Glenda Roberts, global projects and marketing director, commented: “As of today we receive over five million page views on our website annually and content is king. Therefore, we took the opportunity nine months ago to completely revamp the website. The objective was to enhance the user guest experience with enriched content designed to appeal to a much wider audience of differing disciplines.”